Incenta Rewards is an innovative high-tech platform offering tailor-made customer appreciation programmes to a range of organisations.

Presented within an Application Service Provider (ASP) Model, Incenta Rewards is an absolutely unique application software solution distinguished by the innovative nature of the architecture - designed, developed and managed by Velociti Solutions’ highly skilled team of technical architects. The uniquely designed ASP system can be fully customised to suite your organisations needs, no matter what industry you are in.

The Incenta Rewards customer appreciation system is positioned as a marketing tool, enhancing traditional Above-the-Line and Below-the-Line marketing strategies. It establishes an effective Customer Relationship Management (CRM) platform, providing the capability to perform geographic, demographic and psychographic analysis of information. This allows companies to determine who their current customers are and what their spending patterns in particular stores are.

The system further provides the capability to establish an online relational database of members’ information, which continually updates members' transactional information. This provides valuable information essential in performing data segmentation and analysis, further assisting companies with strategic information when developing marketing CRM campaigns. The result? Better decisions on what messages they should communicate, what offers to make, when and to whom.

The system also establishes a platform for electronic communication by means of sms or email, targeting the customers base or different customer sets with direct marketing campaigns and communicating to customer directly focussing on their specific wants and needs.

Through the Incenta Rewards system, CRM and direct marketing processes can be monitored to determine whether they are generating expected results. Customer metrics, such as transactions or response to communications, can be easily tracked and evaluated on an ongoing basis, providing instant insight into specific customer profiles. By keeping a close eye on customer metrics such as transactions, companies will be able to see their return on investment and revise marketing campaigns to respond to the customer's actual behaviour at any given time.

Whether your goal is to gain a deeper understanding of your current customers’ wants and needs, to give your marketing strategy the competitive edge, to reward and retain your current customer base, or to direct the spending patterns of your organisations' members, Incenta Rewards can design a solution that will reach your objectives - ultimately adding value to your bottom line.

Powered by the technology intelligence of Velociti Solutions, Payment Solutions(PS) have revolutionised the way payments are made and funds are disbursed in a variety of environments, including Financial Solutions, Pension Funds and many more. Their cutting edge technology platform has fuelled major innovations, allowing them to provide their clients with an exclusively designed payment solution, that offers more cost-effective and convenient distribution of funds in a secure and controlled environment.

PS makes use of uniquely branded magnetic strip electronic payment cards that are issued to customers, for easy access to funds by using their card as a debit card.